The generation and exploration of ideas is a critical early step when designing products, services and websites. The work done in this stage will help set a path for the future of whatever is being created. It will also begin to solidify the problems and challenges the new design will and will not address.
But trouble often arises at this early stage for a number of reasons:
Design Studio is a fast paced, interactive method for idea generation, evaluation, refinement and even elimination. It takes place in a collaborative environment that leads to a shared understanding of the product, the problems it will address and how it will address them.
This half-day workshop will help attendees learn how to:
Solve problems as a team
Build consensus around a shared idea
Use critique at the “right” times
Accountable care and new technologies are transforming healthcare delivery, but amid the euphoria most new products and services will fail because of their business models. The best designers, entrepreneurs and venture investors focus on de-risking new ventures via healthcare business model design. This process can be taught and has been distilled in MIT’s Healthcare Ventures entrepreneurship course. An abbreviated form of it will be taught by Zen Chu and Miles Thibault of MIT and Accelerated Medical Ventures.
Noncommunicable diseases are the leading causes of illness and death worldwide and their prevalence among many developed countries, such as the United States, continues to rise. Much of the burden from NCDs such as cardiovascular disease, chronic respiratory disease, Type 2 diabetes and obesity could be alleviated through changes in lifestyle behaviors such as refraining from smoking, reducing sedentary behavior, eating a healthy diet and taking medications as prescribed (to lower cholesterol or blood pressure).
Evidence shows that the successful design and implementation of theory-based interventions for health behavior change to initiate and sustain health conducive behaviors can lessen the negative impact of NCDs on individuals and society. Self-Determination Theory is one such framework used to understand and facilitate health behavior change and maintenance.
In this half-day, interactive workshop, we’ll introduce attendees to the primary tenets of SDT-based motivational interventions and how to apply them to research, clinical and digital settings. Through a combination of short lectures, demonstrations, and collaborative activities, participants will gain hands-on experience on how to facilitate patient autonomy, competence and relatedness and apply these techniques to the design of interventions for reducing cardiovascular disease (CVD-heart attacks and strokes) and other health concerns across a variety of channels.
At the end of this workshop, participants will (1) be able to identify the key elements of SDT-based interventions for lowering CVD risk; (2) have initial experience of how to facilitate patient autonomy and competence while reducing CVD risk; (3) be able to apply these techniques consistently across broader health contexts and delivery channels (4) be aware of challenges to implementing these interventions in research, clinical and digital settings.
Before you can build any new service, you must clearly envision the user experience and be able to translate the meaning and intent behind every interaction. Designed experiences will always fall short if you don’t have a clear understanding of your system capabilities and infrastructure limitations. In this workshop, we’ll learn how journey maps and touchpoint-ecosystems can help us collaborate to define a vision, diagram the story of the solution and evaluate the impact of change.
-Spaces are limited for this invitation-only event, so please RSVP right away to reserve your place in the discussion- please email roundtable@madpow.com to be considered
In the quest to transform the experiences people have with healthcare, creative and innovative ideas are the easy part; it’s executing and delivering the experiences we imagine that’s difficult. To really change things, the teams we work in need to be organized and operate in ways that allow people to be creative, and enabling them to effectively collaborate and be productive.
Kick off your HxR experience by joining a diverse and brilliant group of thinkers and leaders from across the health ecosystem for an intimate and inspiring invitation-only roundtable discussion. Participants will share and discuss the challenges and successes they’ve experienced in working with teams and organization to build understanding and better integrate empathy and design. By coming together to discuss these issues we can create opportunities to learn from each other and generate new ideas for overcoming obstacles in designing our organizations to deliver better experiences.
There will be a mid-morning networking break where a snack will be served and lunch will be served at noon following the roundtable discussion.
The Connected Patient Experience: How to Reduce Stress & Meet Today’s Tech-Driven Expectations
Sequence is an independent agency that designs and develops connected experiences by launching new brands, digital products and service experiences that improve people’s lives and grow businesses.
In this engaging session, Sequence will discuss survey findings that explore patient behavior and expectations related to doctor’s appointments and share possible solutions to improve the overall patient experience. More than 2,000 consumers answered questions related to the end-to-end journey to the doctor, from scheduling to follow up. Pain points will be highlighted along with ways to reduce patient stress and to create a more personalized, human experience. The insights and solutions will help health care providers and systems learn about new ways to differentiate their patient experience and deliver better outcomes.
Design is a shift in mindset that influences how we behave and make decisions. In order for organizations to make use of design they must be set up to do so. In this presentation we'll look at the characteristics and cultures of organizations that are able to effectively create, collaborate on, and produce great design and explore strategies to foster innovation by building better teams, training and inspiring people, helping them use new tools to work together, identify problems and break down silos that stop progress.
ImagineCare powered by Dartmouth-Hitchcock is creating a new standard for a person’s health experience. By combining disruptive health care business models, taking advantage of cloud-based IoT and analytics platforms, and embracing experiential innovation, ImagineCare has been able to build a human-focused offering that enables people to care for themselves, network into proactive clinical support, and achieve better outcomes. This keynote presentation will explore how ImagineCare has tackled the challenges of innovation from inside a health system and how they are now bringing a truly revolutionary digital health offering to market.
This section of the agenda will feature leaders in innovation, customer experience, and design within the health insurance space. Each panelist will present the current state of experience at their organization, what successes they have seen, what situations they have learned from, and what their challenges and obstacles are, and where they would like to see things head in the future. Then Amy Cueva will guide the group in a discussion around strategy, measurement, culture change, and other important topics relevant to delivering phenomenal experiences.
Innovative ideas are everywhere in healthcare these days. But how do we go from rough ideas, to a clear strategic vision, to actually bringing ideas to life? What does the process actually look like? From a brand new cancer center designed by patients for patients, to a 24/7 virtual clinic co-designed with the nurses who would run it, this session will discuss how human-centered design plays out in the real world.
It’s a constant struggle to find the right words when communicating with patients. Healthcare has a lot of medical and insurance terminology, and patients and their families just don’t understand it. At Mad*Pow, Marli Mesibov and Dana Ortégon design strategies for communicating across the healthcare ecosystem.
Join them for a fast track session, and ask all the content and communications questions that have built up in your brain
Designers embedded within a large healthcare system have a unique opportunity to work directly with patients, doctors, nurses, and other staff to create significant impact in how healthcare is provided. However, along with this exceptional access come big challenges: complicated bureaucratic power structures, change-adverse organizational cultures, and industry-specific technology constraints. How do designers — often working alone or in small teams — position themselves in order to make a difference in this complex environment?
Clinical, market, and design research used very different numbers of research participants. Clinical trails use very large numbers of research participants to determine a treatment’s efficacy and safety. Similarly, market research traditionally uses large, statistically significant numbers of participants to determine what and how to sell products to people. In contrast, design research relies largely on qualitative data from relatively few study participants. We can derive information about a demographic’s particular behaviors, desires, and experience to provide actionable and accurate insights for a solution design. In this lunchtime chat, Dan Berlin & Susan Mercer from the Mad*Pow Research Team will discuss how and why to uncover important insights from a small number of participants. They will also be open for Q&A about experience & design research topics.
Patients in the US struggle to understand their medical bills today at great cost to everyone in the health care system. To reduce those costs we need to improve both the design of billing documents and the overall medical billing process. Join this session to share your interest in solving this important problem and learn about an exciting two-part national design challenge that will bring together innovative partners in the health care field.
Current medical bills generate confusion, ill will and lost revenue. Patients rarely know the cost of healthcare at the time of service, then receive bills from multiple sources for the same episode of care, often long after the encounter. When the bill arrives it is often incomprehensible. Patients are surprised at cost, unsure the bill is correct or complete, which results in anxiety, frustration, and frequently inaction, non-payment, or incorrect payment of bills. Confusion and surprise leads patient to avoid additional necessary treatment. This contributes to confusion around how their specific insurance plan works as patients learn too late that they have gone out of network or received care that is not covered, the cost of a high deductible health plan, or missed opportunities for proactive financial planning. All this undermines patient satisfaction with both payers and providers. It hurts patients through negative experience, financial hardship and barriers to necessary treatment. Providers directly lose revenue for unpaid bills and unsought treatment.
We will share ideas that can help shape the design challenge that will launch later this year.
A space where theory, evidence, policy and practice can come together to enlighten multi-disciplinary stakeholders interested in facilitating meaningful change at individual, group and population levels.
Behavior change is the toughest challenge in healthcare, patients and elders suffer from both physical fatigue and severe stress. They are often homebound due to safety concerns and compromised immune systems, triggering isolative depression. Caregivers are more likely to get sick as well. Research shows Creative Arts Therapy improves cancer patients’ Quality of Life by 50% and reduces pain by 59%! Dance reduces the risk of dementia by 76%. The panel will discuss published medical studies on health benefit of art (music, dance, art), and use empathy and design thinking to bring them to health tech innovation to create effective healthy behavior change.
Continue into second hour.
A space where theory, evidence, policy and practice can come together to enlighten multi-disciplinary stakeholders interested in facilitating meaningful change at individual, group and population levels.
Join IBM Watson Health design team leads Eric Eng and Aaron Cansler in exploring how IBM Design Thinking is driving change with cognitive Healthcare. They will explore how IBM Design Thinking is leveraged in their design practice and the process of building user centered Healthcare products that are meeting the needs of an evolving industry.
This panel is comprised of parents who’ve lost their children to addiction, a parent whose son is in recovery, and individuals themselves in long-term recovery. We will hear directly from them about their struggles, the impact on individuals and families dealing with addiction, as well as their opinions on where the system could benefit from solutions. The addiction issue is complex and would benefit from solutions in many areas. We invite you to join us to hear first hand.
This section of the agenda will feature leaders in innovation, patient experience, and design within a clinical setting. Each panelist will present the current state of experiential innovation at their organization, what successes they have seen, what situations they have learned from, and what their challenges and obstacles are, and where they would like to see things head in the future. Then Amy Cueva will guide the group in a discussion around strategy, measurement, culture change, and other important topics relevant to delivering phenomenal experiences.
A space where theory, evidence, policy and practice can come together to enlighten multi-disciplinary stakeholders interested in facilitating meaningful change at individual, group and population levels.
Narrative shapes every aspect of the healthcare experience. It molds our understanding of the past and forms our expectations for the future. Narratives are even being employed as health interventions. This track will explore how narratives have and will drive both personal and systemic change in healthcare from the perspective of the provider, patient, designer, and researcher. We will discover how harnessing narrative as a tool can transform the experience and delivery of care.
Continue into second hour.
This section of the agenda will feature leaders in innovation, patient experience, and design within a clinical setting. Each panelist will present the current state of experiential innovation at their organization, what successes they have seen, what situations they have learned from, and what their challenges and obstacles are, and where they would like to see things head in the future. Then Amy Cueva will guide the group in a discussion around strategy, measurement, culture change, and other important topics relevant to delivering phenomenal experiences.
Motivation is essential to successful diabetes care management.
From the shock of diagnosis to adhering to a prescriptive diet, exercise and medicine regimen, staying motivated and on top of diabetes management is anything but easy.
Representatives from across the diabetes care ecosystem, including patients, providers, pharma, health tech and behavioral science join together for a panel that will address common barriers to motivation, and how technology can support improved medication adherence as well as physical activity, nutrition, weight loss, etc.
Together, we will discuss the realities of diabetes care management, and explore ways we can leverage technology to remove motivational challenges to better engage, and activate patients in their diabetes care.
Continuation into the second hour.
Narrative shapes every aspect of the healthcare experience. It molds our understanding of the past and forms our expectations for the future. Narratives are even being employed as health interventions. This track will explore how narratives have and will drive both personal and systemic change in healthcare from the perspective of the provider, patient, designer, and researcher. We will discover how harnessing narrative as a tool can transform the experience and delivery of care.
Caring is an essential part of health care – it’s hard to argue with that. However, over the past few decades, the U.S. health care industry has been unintentionally designed for anything but caring, and the most recent industry trend around consumerism threatens to propagate this misdirection. How has this happened? More importantly, how can we effectively address this situation and create great health care services for people? Ryan will share his perspective, from over a decade of designing health care services, on what we can do to get it right.
Massachusetts Governor Charlie Baker will deliver a keynote address on the opioid crisis at this year's HxRefactored. Gov. Baker will talk about the opioid crisis and how the government, the healthcare industry and many other members of society can come together to tackle this huge problem.
