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HXRefactored 2016 Agenda
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Tuesday, April 5 • 4:10pm - 4:50pm
FAST TRACK: Content Strategy: How Do we Talk About Healthcare?

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It’s a constant struggle to find the right words when communicating with patients. Healthcare has a lot of medical and insurance terminology, and patients and their families just don’t understand it. At Mad*Pow, Marli Mesibov and Dana Ortégon design strategies for communicating across the healthcare ecosystem.

Join them for a fast track session, and ask all the content and communications questions that have built up in your brain


Speakers
avatar for Marli Mesibov

Marli Mesibov

Director of Content Strategy, Mad*Pow
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli Mesibov sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. Marli’s had adventures (though not speeding tickets!) in 29 countries so far, and she plans to add 5 more to her list this summer. | | Before coming to Mad*Pow, Marli successfully ran a one-woman content... Read More →
avatar for Dana Ortegón

Dana Ortegón

Senior Content Strategist, Mad*Pow
Dana has been teasing out the nuances of voice and tone and crafting content that brings life to brands and businesses for as long as she can remember. This natural-born problem solver, who loves working on projects that are actually going to help users. Often, she finds herself wanting to crawl inside their brains and understand what they want and need. Dana's biggest achievement was when she finally followed her dreams of making... Read More →


Tuesday April 5, 2016 4:10pm - 4:50pm
Commonwealth C In the breakout-room hallway

Attendees (29)