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HXRefactored 2016 Agenda
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Tuesday, April 5 • 4:50pm - 5:30pm
FAST TRACK: Don’t Fear Small Numbers: Why a Few Design Research Participants Can Provide Big Insights

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Clinical, market, and design research used very different numbers of research participants. Clinical trails use very large numbers of research participants to determine a treatment’s efficacy and safety. Similarly, market research traditionally uses large, statistically significant numbers of participants to determine what and how to sell products to people. In contrast, design research relies largely on qualitative data from relatively few study participants. We can derive information about a demographic’s particular behaviors, desires, and experience to provide actionable and accurate insights for a solution design. In this lunchtime chat, Dan Berlin & Susan Mercer from the Mad*Pow Research Team will discuss how and why to uncover important insights from a small number of participants. They will also be open for Q&A about experience & design research topics.

avatar for Daniel Berlin

Daniel Berlin

Managing Director, Experience Research, Mad*Pow
Resident foodie and...gulp...Frank Zappa fan, Dan performs both traditional and novel user experience research techniques. All our client engagements are varied; Dan helps determine which research activities are the most appropriate and will collect the most usable data for a particular project. After seven years working with hard-to-use interfaces in technical support,  Dan found his User Experience design calling after participating in... Read More →
avatar for Susan Mercer

Susan Mercer

Experience Research Director, Mad*Pow
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user experience, working both as a consultant and in-house designer and researcher. She has several years of experience in conducting user research, using a diverse set of research methods from contextual inquiry to ethnography to collaging across... Read More →

Tuesday April 5, 2016 4:50pm - 5:30pm
Commonwealth C In the breakout-room hallway

Attendees (40)