Tuesday, April 5 • 1:30pm - 1:50pm
KEYNOTE: Amy Cueva: Design For Change: Empathy and Purpose

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The healthcare industry is in the midst of a great deal of disruption and change. We are trying to heal the pain, incrementally improve the situation, and explore how the latest innovations in technology can help people care for themselves and improve the care they receive. We know that technology isn't always the answer - sometimes it either doesn't solve the issue or introduces more issues than it solves . How can we work together to deliver meaningful change? Human-centered design can provide us with the method. It starts with a deep understanding of and empathy for the people we serve as it provides the necessary information and inspiration to direct our efforts in the right places. We can leverage motivational psychology to design systems that engage and empower as opposed to control. We can work within our organization to make the changes that need to be made in order to bring a fundamentally improved experience of health to the marketplace, by fostering a culture of creativity and collaboration.  

avatar for Amy Cueva

Amy Cueva

Founder & Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Tuesday April 5, 2016 1:30pm - 1:50pm
Main Stage Main ballroom located across from the exhibit hall

Attendees (81)